Ethic
Values-Based Direct Indexing
Open
- Assets
- $10.1B firm-wide
- Fee a year
- 0.40%
- Minimum
- Not disclosed
- Tracking error
- Not disclosed
- Accounts
- 3,505
- Open to
- Anyone
- Lock-up
- None
- Holdings
- Not disclosed
- Benchmark
- Not disclosed
- Custodians
- Not disclosed
- Access
- Through an advisor
- Launched
- Not disclosed
- Assets, in detail
- As of 2026-07. Firm-wide: $10.12B discretionary AUM in 3,505 accounts (2026-07-31), Ethic Form ADV Part 2A (2026-08-28). This includes direct indexing SMAs, UMAs, fund models, and a long/short strategy.
- Fee schedule
- Up to 0.40% of assets, negotiable (Ethic Form ADV Part 2A, 2026-08-28). An older press report said up to 0.50%.
- Tracking error, method
- Not disclosed.
Ethic, all products
- 2026-07$10.1BEthic regulatory AUM, firm-wide
Sources
Checked 2026-10. Confidence: medium.
Where to get it
The same product costs a different amount through each door. The all-in fee adds the access provider's own fee to the product fee. Placement fees, financing, and fund expenses are extra.
No access provider in our data names this product yet.
Other direct indexing
- Goldman Sachs Asset Management Direct Indexing (Tax-Advantaged Core)$260B
- Parametric (Morgan Stanley) Custom Core$254B
- Aperio (BlackRock) Tax-Managed Equity SMA$175B
- Northern Trust Asset Management Direct Indexing (Tax-Advantaged Equity)$149B
- Franklin Templeton (Canvas) Canvas Custom Indexing$30.3B
- Vanguard Vanguard Personalized Indexing$11.4B
- Natixis (Active Index Advisors) AIA Direct Indexing SMAs$8B
- Wealthfront S&P 500 Direct0.09%
- Frec Direct Indexing (Classic)0.09%–0.35%
- Schwab Schwab Personalized Indexing0.35%–0.40%
- Fidelity Managed FidFolios0.40%
- Public.com Direct Indexing0.19%
- J.P. Morgan (55ip) Tax-Smart Direct Indexing0.10%–0.23%