Wealthfront
S&P 500 Direct
Open
- Assets
- Not disclosed
- Fee a year
- 0.09%
- Minimum
- $5K
- Tracking error
- 0.63%
- Investors
- Not disclosed
- Open to
- Anyone
- Lock-up
- None
- Holdings
- Not disclosed
- Benchmark
- S&P 500
- Custodians
- Not disclosed
- Access
- Sign up directly
- Launched
- 2024
- Assets, in detail
- Not disclosed for S&P 500 Direct or Nasdaq-100 Direct. Wealthfront's 10-Q gives $54.1B in investment advisory assets across all advisory products (2026-07-31), mostly ETF portfolios.
- Fee schedule
- 0.09% annual advisory fee. Wealthfront's standard advisory fee on other accounts is 0.25%.
- Tracking error, method
- Realized TE about 0.63% vs the S&P 500, daily returns 2024-12 to 2025-12 (white paper, 2026-06-24). Holds roughly 200-300 stocks at $5K and 400+ above $25K.
- Capacity and queue
- Minimum cut from $20,000 to $5,000 on June 10, 2025. A Nasdaq-100 Direct portfolio has the same $5,000 minimum.
- Loss harvesting
- Harvesting yield (losses harvested / balance) 10.26% in 2025 and 12.10% annualized since inception. Estimated tax benefit 4.22% of balance a year through 2025.
Wealthfront, all products
- 2025-07$41.6BWealthfront investment advisory assets, all products (provider-level)
- 2026-07$54.1BWealthfront investment advisory assets, all products (provider-level)
Sources
Checked 2026-10. Confidence: high.
Where to get it
The same product costs a different amount through each door. The all-in fee adds the access provider's own fee to the product fee. Placement fees, financing, and fund expenses are extra.
| Through | Their fee | All-in fee | Minimum | Onboarding and queue | Status |
|---|---|---|---|---|---|
| WealthfrontDirect platform | 0% | 0.09% | $5K | Not disclosed | Open |
Other direct indexing
- Goldman Sachs Asset Management Direct Indexing (Tax-Advantaged Core)$260B
- Parametric (Morgan Stanley) Custom Core$254B
- Aperio (BlackRock) Tax-Managed Equity SMA$175B
- Northern Trust Asset Management Direct Indexing (Tax-Advantaged Equity)$149B
- Franklin Templeton (Canvas) Canvas Custom Indexing$30.3B
- Vanguard Vanguard Personalized Indexing$11.4B
- Ethic Values-Based Direct Indexing$10.1B
- Natixis (Active Index Advisors) AIA Direct Indexing SMAs$8B
- Frec Direct Indexing (Classic)0.09%–0.35%
- Schwab Schwab Personalized Indexing0.35%–0.40%
- Fidelity Managed FidFolios0.40%
- Public.com Direct Indexing0.19%
- J.P. Morgan (55ip) Tax-Smart Direct Indexing0.10%–0.23%